In the competitive environment of this advanced world, only those organizations can exist and survive who take care of their human capital. CSR (Corporate Social Responsibility) is a sophisticated tool to reinforce the enterprise’s strength in the market (Handelman, Arnold 1999). By offering a constructive and ethical corporate image in the local community with equal employment opportunities. (Sen, Bhattacharya 2001).
A black man along with his family shifted to the area where there was only a white community and started looking for a job. In spite of his struggle, he was not able to provide food for his family. His wife asked for some help from neighbors but didn’t receive any positive response. That person attempted suicide due to disappointment and rude behavior of people living around them. This whole scenario disturbed me emotionally. This kind of discrimination is still found in our society. Minorities and racial groups are not provided with equal opportunities for earning and it’s the same for females.
Equal opportunity regulations were first implemented in 1960 for the rights of racial groups and females to provide them equal opportunity. That law proved itself a big game changer in the labor industry of the U.S and a huge positive swing was monitored in the labor ratio of racial groups and women. The statics showed an enormous shift and female workers’ numbers grew to a good ratio and surpassed by 40% in 1970 female workers’ numbers seemed almost equal to men (U.S Department of Labour, 1993). Full comprehension of the circumstance of females and racial factions relies upon statically change in working hours, schooling, conjugal status, and experience (Larwood, 1995). Vorman (1990) in his research argues that earnings of racial groups showed a positive change from 1964 to 1985 and they earned more than the white community. The same trend was seen for black females as compared to white females. Later in 1972 equal opportunity act to cover all aspects of discrimination including race, color, faith, gender, or national origin was implemented.
John Rawls (1971) introduced the “Theory of Justice” that highlights on basic rights of minorities. Researchers argue that it is very significant to bring minorities into the mainstream to gain financial benefits. So I can say that by producing a sense of equality in our society will bring a positive change financially and it will intrinsically motivate which is a key to the growth of the nation (Hong, J.C, 1995). If a sense of equality is introduced in HRM structures it will boost the morale of people from racial groups and the level of motivation and loyalty will be increased (Konard, M. 1995).
Implementing a CSR structure and providing a healthy environment with no discrimination will motivate the employees and bring novelty will ultimately help to bring up new ideas for innovative solutions to compete in the market internationally.
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John, R., 1971. A theory of justice.
Konrad, A.M. and Linnehan, F., 1995. Formalized HRM structures: coordinating equal employment opportunity or concealing organizational practices? Academy of Management Journal, 38(3), pp.787-820.
Larwood, L., 1995. Attributional effects of equal employment opportunity: Theory development at the intersection of EEO policy and management practice. Group & Organization Management, 20(4), pp.391-408.
Sape, G.P. and Hart, T.J., 1971. Title vii reconsidered: The equal employment opportunity act of 1972. Geo. Wash. L. Rev., 40, p.824.
Sen, S. and Bhattacharya, C.B., 2001. Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of marketing Research, 38(2), pp.225-243.
Vroman, W., 1990. Black men’s relative earnings: Are the gains illusory? ILR Review, 44(1), pp.83-98.