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Business and Finance

Clifford Nail Salon Shop Analysis

Clifford Nail salon Shop, based in Bronx, Bruckner, New-York is an upscale and a brand-new nail salon concentrating on the provision of full-service and high-quality nail care to the immediate community. Primarily, our products and services are customized to fit pleasantly with the prevailing preferences and tastes of the majority of the local area population which is middle-class suburbanites in need of quality and nice nail care, but unwilling to pay high and luxury prices for the services.

Products and Services

Clifford Nail salon Shop objective is the provision of relationship-oriented and customized nail services for all cadre of the middle-class population irrespective of gender and ages. Clifford Nail salon Shop staff will emphasis on establishing a long-term rapport and relationship with potential and existing clients and endeavor to provide personalized beauty outcomes for each customer. Clifford Nail salon Shop will offer all special treatments including perms, coloring, extensions, and special occasions styling for weddings and promotions.

Customer Focus

Clifford Nail salon Shop will primarily offer services to the residents within a five-mile radius of the shop location. Consequentially, the demographics of targeted customers are as indicated :

  • Approximately 27000 residents
  • Average annual income of $75,000
  • 58.9% are married people
  • 49.6% are professionals
  • The Median target age is 39 years

Possible partnership

To penetrate the market, Clifford Nail salon will enter into two strategic partnership with an established player in the industry in this locality. These two partnership will be with Saint Glam Nail Bar and New York Nails and Spa

Financial Plan

Clifford Nail salon Shop is currently looking for $10,000 finance to launch and these funds utilized as indicated:

  • Store design/build: $3400
  • Working capital: $6600 will be used for operation expenses such as Marketing, lease costs, and salaries, until Clifford Nail salon Shop achieves break-even.

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