Clifford Nail Salon Shop, based in the Bronx, Bruckner, New York, is an upscale and brand-new nail salon concentrating on the provision of full-service and high-quality nail care to the immediate community. Primarily, our products and services are customized to fit pleasantly with the prevailing preferences and tastes of the majority of the local area population, which is middle-class suburbanites in need of quality and nice nail care but unwilling to pay high and luxury prices for the services.
Products And Services
Clifford Nail Salon Shop’s objective is the provision of relationship-oriented and customized nail services for all cadres of the middle-class population, irrespective of gender and age. Clifford Nail Salon Shop staff will emphasize establishing a long-term rapport and relationship with potential and existing clients and endeavour to provide personalized beauty outcomes for each customer. Clifford Nail Salon Shop will offer all special treatments, including perms, colouring, extensions, and styling for special occasions, weddings, and promotions.
Customer Focus
Clifford Nail Salon Shop will primarily offer services to the residents within a five-mile radius of the shop location. Consequentially, the demographics of targeted customers are as indicated :
- Approximately 27000 residents
- Average annual income of $75,000
- 58.9% are married people
- 49.6% are professionals
- The Median target age is 39 years
Possible Partnership
To penetrate the market, Clifford Nail Salon will enter into two strategic partnerships with an established player in the industry in this locality. These two partnerships will be with Saint Glam Nail Bar and New York Nails and Spa.
Financial Plan
Clifford Nail Salon Shop is currently looking for $10,000 in finance to launch, and these funds are utilized as indicated:
- Store design/build: $3400
- Working capital: $6600 will be used for operation expenses such as Marketing, lease costs, and salaries until Clifford Nail Salon Shop achieves break-even.
