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Case Study: An Effective Communication Management Plan


This task is related to communication challenges faced by a company, and various kinds of communications channels which are used in this regard and these are explained below:

Communication Challenges

There are many ways to transfer the message to the community it depends upon the person. It is most important in this whole scenario that message should be conveyed in the proper way to the concern person/audience (Adams & Christenson, 2000). The best way is that it should be simple & clear. Communication gap comes when it is not clear & appropriate. In this process, the medium of communication also plays an important role, such as TV, Newspapers, and Internet, etc. The standard method of communication is

As per our case study, the management team had different challenges of communications. It had to communicate the message to the masses. The medium of communication is also a big challenge which is most affected by the message & audience so that we should select it carefully. In this case what kind of communication medium should be used for the awareness of cancer? For that purpose, the message should be clear & simple because most people are from rural areas. In this case to enhance awareness among people is the big challenge for the project management team because people have a different background, behaviors, etc. who are living in different parts of the Punjab India. The team has another challenge that the information & data was not accurate (Aldawni, 2001).

Meeting Challenges

1-By increasing public awareness & properly handling

This is a very important task for the PAU project team because it is a sensitive thing to communicate to the target audience that’s they made teams to enhance awareness among people.

2-Raise the public awareness positively to avoid negative impression of chemicals

The team decided to visit the area to understand the people, culture & behavior so that they bring them knowledge about the issue according to their understanding. It is a good way to communicate the message in a positive & effective way.

3-Training is the best option to aware the people about the instance.

Training is the best part to enhance knowledge about the problem or an issue. It develops skills to communicate or bring awareness to people, which always helps people to convey the message to the target audience with knowledge & complete information about the given task. So that you will be able to convince the other party. Otherwise, it may create confusion (Investopedia, 2017).

4-Motivational speakers also play an important role in their knowledge & solution.

Motivational speakers are like heroes who dominate the people with knowledge & impressive way of communication. So they effect on people in a very positive way. People want to listen to them & give them respect & obey them.

Communicating with Stakeholders

There are almost four different channels of communications are existing among stakeholders. The team referred these mediums of communication such as Print media, TV / Radio, Face to Face & Internet. These are the different modes which are being used for the effective communication (Ali, Butt, & Tariq, 2011). Stakeholders are those people who have an interest in the working of an organization, and they are working in close coordination with the company in achieving their vision and mission along with the organizational strategy and dimension, and hence they can work on improving efficiency and effectiveness.

Communication Channels

Following mediums were being used for the effective communication by the management team:

  • Press for press release posted on PAU website, so this will serve a purpose of managing information source for the channel.
  • TV / Radio for advertisements, this will be done for mass marketing and address masses of customers.
  • Face to Face for awareness meeting; this direct interaction will make sure that customer and company meet with each other in person.
  • Website of the company along with social media platforms can serve the purpose as well as now these days all companies prefer to communicate with their customers in digital form.

Lessons Learnt

In this case, I learned that a simple & clear message always effects positively on the audience. Culture & behaviors matter a lot for the people in different parts of the world so we should plan accordingly & take care of that properly to get the best results of our effort. In this case, the team takes care of all these aspects of the community who were being addressed.


So from this discussion, we can conclude that communication is essential for the existence of a business and should be given due importance in the course of business to increase efficiency and effectiveness. Through the use of proper communication channels, we can spread our voice of message to our target audience and target market and hence increase our market share along with the customer base.


Adams, & Christenson. (2000). Trust and the Family–School Relationship Examination of Parent–Teacher Differences in Elementary and Secondary Grades. Journal of School Psychology, 477-497.

Aldawni, A. M. (2001). Change management strategies for successful ERP implementation. Business Process Management Journal, 1463-7154.

Ali, S., Butt, & Tariq. (2011). Use or Abuse of Creative Accounting Techniques. International Journal of Trade, Economics, and Finance, 2(6), 531-536.

Investopedia. (2017). How do I read and analyze an income statement? Retrieved from Investopedia:



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