Scientific method involve standards and methods for the precise quest for information including the acknowledgment and plan of an issue, the accumulation of information through perception and explore and the detailing and testing of theories (Ford, 2000). Developing new brands that can be competitive on the market is one of the complex factors that companies find difficulties to undertake. Some of the challenges of developing competitive brands include poor market targeting, poor promotional techniques and inadequate market information. Scientific method can be used by a firm to develop strong brands that are superior to those of its competitor’s.
Some of the key measures that firms should involve in comprise related research, structure and formulation of theory and records analysis. After the completion of the market research and analysis of data, the researcher draw conclusion from the findings and communicate the findings to the stakeholders who use them for making decisions. If a company finds that its consumers are not using its brand, it should plan to develop a brand that will outsmart other brands on the market. The company should develop a project that is direct to summit customer demands, empathetic the advertising atmosphere and customer procuring authority.
The hypothesis that can be used to solve this problem is to establish the relationship between development of new brands and consumer behavior. This hypothesis tries to explain how the new brands developed can be used in attracting the consumer’s behavior, which is one of the marketing factors. This hypothesis is associated with various outcomes which the which is helpful for the research. First, there are individuals among the respondents who will be in full agreement with the hypothesis statement. Some individuals will slightly be in agreement with the statement. The remaining respondents will include individuals who will be neutral, disagree and strongly disagree with the hypothesis.
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To tests the hypothesis, there are various actions that should be put in place. First, there will be an experiment to show how developing new brand can cause a positive change in consumer behavior thus affective competition. Second, will be an experiment to determine whether the development new brands will cause a negative change in consumer behavior which will affect its competitiveness. Finally, to establish whether developing new brands has no impact on the consumer behavior. The success of the program can be evaluated through conducting correlation analysis. Correlation analysis seeks to establish the relationship that exists between two items. In this study, the two items are new brands and consumer behavior. In this case, correlation analysis will be done on the data collect from the research and come up with a correlation co-efficient that shows if changes in the brands will result In a change in consumer behavior or not. Positive correlation co-efficient denotes that the study is a success. Negative correlation co-efficient result shows that the result is a failure.
The strategy that can be used to test the hypothesis to seek confirmatory evidence is called positive strategy. There are two kinds of positive tests that can be done: a positive-hypothesis test and positive target test.
Negative-hypothesis inspects cases that don’t fulfill the state of the speculation. One technique that has been appeared to be dependably successful for presenting the two sorts of theory tests includes requesting that the specialist find two guidelines rather than one. As opposed to scientist utilizing a solitary objective of testing to find a specific target run, this technique gives double objectives of testing to two correlative classes: one classification contains the occurrences that fit the objective manage, the reciprocal class comprises of cases that don’t fit the run the show (Charles M. Wharton, 2017).
The additional step that can be used to depending on the result is formulation of negative hypothesis. The negative hypothesis for this research can be that there is no relationship between the development of new brands and the consumer behavior. In this hypothesis, the actions is to find out how the validity of the hypothesis. On this hypothesis is formulated, data should be collected and correlation analysis carried out to determine the relationship between the variables. If the correlation result fails to show this relationship between the variable, the pervious positive hypothesis can be termed as valid.
Charles M. Wharton, P. W. (2017). Hypothesis-testing strategies: Why two goals are.
Ford, E. D. (2000). Scientific Method for Ecological Research. Cambridge University Press.