I chose to discuss Nike Company. Nike is one of the best companies that have the best footwear in the whole world. Every company must have marketing strategies so that they can sell their products .since the time Nike started it has applied different strategies that is why their products are sold widely. The company brands its products by advertising them by use of the top athletes. By using them as brand ambassadors clients get attracted to their products. Communication and promotional marketing strategy have helped the company to market its products .by using the top athletes it has helped people to be aware of the Nike product. More so, this has enhanced the company to become competitive in the market thus becoming the top leader in the market. It also utilizes the emotional branding whereby the brand their products online. This paper focuses on marketing program specifically on the products or services offered by the company.
As earlier stated Nike has been competitive in the market. There are other upcoming companies but Nike is still at top notch. Nike has online marketing that is why their products have been known globally. The company embraces new technologies to market their products. Nike ensures that their products help the athletes to perform better by enabling their products to serve their consumer’s right. Nike uses different strategies to get the best consumers (Rao, 2004).besides, the company has used the strategy of sponsoring brand types of shoes and by that, the shoes will be considered as winners. Sponsoring the best athletes and colleges will enable the company to market itself. The latter strategy will enable the company to get more customers.
Nike manufactures the best shoes which are of good quality. Most people in the recent days have liked their products and that is why they have printed even the t-shirts and footwear. Nike has become famous because it associates itself with the big names. Nike has made several deals with Tiger wood one of the famous golfers in the whole world .for a company to prosper and make a profit it must take chances and by that Nike has never feared to take chances. In fact, they have always come up with new ideas that have helped the company to prosper. Taking chances helps a company to come up with something new. Nike has close competitors in the market like Adidas and Reebok (Mahdi, et al., 2015). Moreover, they have tried to make their product unique through the swoosh value. Its competitiveness comes from its logo that is on the side .as such, this is different unlike their competitors like Adidas with an infamous trademark. Nike has tried to use different strategies to maintain its leadership in the market. Their products have been considered as unique and good (Ramaswamy, 2008). The uniqueness of something will maintain customers and much more will flock. Nike has used the aspect of brand positioning their goods that is because things in the market keep changing .as such, one is supposed to evaluate the market and target customers who are most important with the product. As such, it has greatly achieved by targeting the athletes.
Nike has been innovative and always coming up with new ideas .in that case they have made a development in their shoes in that they have made them light such as fly knit this will allow athletes to do their work swiftly. Later they developed a shoe that made a truck of runner and keeps track of the pace and the distance; that was called an iPod. Also, Nike has embraced distribution strategies to distribute their products to different organizations. They have tried to deliver their products to their clients at the required time so as to affect the usefulness. This allows customer satisfaction. The company makes their product distribution in accordance with the level and numbers(Ramaswamy, 2008). Items with high costs premium are designed for specific clients while products with low value are for different retail locations including Wall-Shop though other organization. A good example of this is Adidas which have a limited way of distributing its products compared to Nike Organization wandered more into a world market capitalization.
Last but not least, one should note that some of the products offered by the company include sports gear, shoes as well as accessories. They have products for men, women, girls and boys. They offer different styles and varieties that are suited for diverse sports. Some of such sports include football, athletics, basketball, gym just to name but a few.
In conclusion, Nike Company has been considered as one of the best companies with quality shoes that offer the best results. Nike has become famous because of its products. In the recent days, at least many people have owned the Nike products because they have been considered as one of the best in the market. Through Nike, one can learn that the prosperity of the company is enhanced by the strategies that they apply. Nike utilized the use of social media in advertising its products. More so, they use brand ambassadors who are known all over the world. In most cases, they use athletes to advertise their products. Nike has the highest number of followers in social media and social channels compared to other companies with such products. They have also the best and funniest ads in the market. Through this one can learn that social media can help a company to market its products. Through this study, Nike has been accepted and enjoyed by most clients. Their products have the best quality that has been mainly worn by the athletes.
References
Mahdi, H. A. A., Abbas, M., Mazar, T. I., & George, S. A. (2015). A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment. International Journal of Business Management and Economic Research, 6(3), 167-177.
Ramaswamy, V. (2008). Co-creating value through customers’ experiences: the Nike case. Strategy & leadership, 36(5), 9-14.
Ramaswamy, V. (2008). Co-creating value through customers’ experiences: the Nike case. Strategy & leadership, 36(5), 9-14.
Rao, V. R., Agawam, M. K., & Dahl off, D. (2004). How is manifest branding strategy related to the intangible value of a corporation?. Journal of Marketing, 68(4), 126-141.
